Press kits are valuable for more than just media relations. One of the simplest ways to please any journalist, blogger, or even potential investor, is to have an easy-to-find press kit on your site,” says media and communications expert Jane K. “Never leave a reporter hanging-especially one who’s ready to write about your company. When pitching story ideas to journalists, many PR pros include a link to the online press kit. “The result? More sales.”Įxperienced media relations pros typically keep press kits on hand and ready to distribute to reporters at press conferences after media interviews with company executives, or when networking at conferences. It gives your online store social proof when you place their logos on your website,” says Corey Ferreira, an entrepreneur and content creator at Shopify. “Getting mentioned by established websites allows you to borrow the trust of those publications. It also helps assure factual accuracy in media stories. They also provide PR staff opportunities to engage reporters.īy providing thorough background, a neatly packaged press kit improves the likelihood that the media will cover the organization and the product. They are essential to pitching story ideas to journalists. They offer a quick and easy way for journalists to understand your organization or its products and their value propositions – and they provide an unmatched vehicle to deliver more comprehensive information about the organization and its products. The press kit is among the necessary and most useful tools in public relations.Īlso known as media kits, well-developed press kits provide a one-stop information source for reporters.
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